Rob Price
16 December
0 comments
"increased competition, rapidly shifting technologies, and emerging disruptive business models — are the forces that are reshaping many parts of the global economy. " - Scott Anthony, talking on Harvard Business Online, talking about the impact of the new norm on the global Magazine industry. He then continues on to use the phrase "Constant Transformation is the new normal". I liked it. I'm not overly fond of the "new normal" (used by McKinsey, the Economist, and an obscure album by an Australian prog rock band called Cog), or the "new norm" (used by MCA, ourselves and others) ... in fact I'm still searching for a term that effectively describes the new all connected, IT-enabled world in which we will all inhabit.
Constant Transformation is a nice way to describe it. I've talked about "impending chaos", "accelerated decision making", "extreme collaboration" and more, but Constant Transformation more effectively describes the environment in which we and our clients will be operating in. It echoes the need to always follow the accelerated and urgent business need, the new technological possibilities and the new cultural transformation (GenX & GenY, with Gen Z soon to hit) that is now on us all - a perfect storm.
Earlier in the decade, our marketing team coined the phrase "Clarity from Complexity". It was an effective term for translating the complexity of IT requirements, applications and services into some simplified sense and order that both the business and the users of the system or services could exploit. It was effective at the time - IT contracts had grown too large, too complex, too prone to failure. The model has now changed - the contracts are smaller, one size no longer fits all. But the transformational need is ever present - just needed faster. Now we need to drive "Clarity during Constant Transformation".
What do we mean?
Support this blog, get the badge